Cruise Line: Azamara Club Cruises
Entered service: 2000
Onboard Currency: USD
Length: 594 feet (181 metres)
Beam: 83.5 feet (25.46 metres)
Azamara Journey is an R-class cruise ship owned and operated by Azamara Club Cruises, a subsidiary of Royal Caribbean Cruises. Gross register tonnage is 30,277, with a capacity of 694 passengers (double occupancy), plus 407 crew members. She was built in 2000 for Renaissance Cruises as R Six. After the bankruptcy of Renaissance Cruises, she sailed for Pullmantur Cruises who renamed her Blue Star in 2003 and Blue Dream in 2005.
Azamara Journey’s sisterships are similar R-class ships, Azamara Quest, MS Insignia, MS Regatta, Ocean Princess (recently sold to Oceania Cruises to be renamed Sirena), Pacific Princess, MV Adonia, and MS Nautica.
Features include internet, a martini bar, a casino, pool, and shopping. There is a traditional one-story dining room, Discoveries, as well as a Deck 9 buffet restaurant. The ship also features two specialty restaurants, Aqualina and Prime C.
Where Azamara has distinguished itself from the market is its focus on “destination immersion” and sharply expanded menu of complimentary amenities. With longer stays in port, more overnights and nighttime touring, it’s a strategic move that represents a distinct departure from traditional cruising, which typically features daytime port visits and no overnights or nighttime touring. The ship also plans itineraries around popular events, docking in Rio for Carnaval, Monaco for the Grand Prix and London for the Chelsea Garden Show.
In addition, every cruise now features one complimentary AzAmazing Evening — a local performance, concert or sporting event staged exclusively for Azamara that showcases a region’s culture and cuisine.
Passengers onboard are of an international mix, but are likely to be made up mostly of passengers from the U.S., followed by the U.K., Canada and Australia. A large proportion of them are seniors, with onboard entertainment designed for Baby Boomers and their elders.
Almost a quarter of passengers on a typical voyage are first-time cruisers who are seasoned land travellers. Azamara says its chief competitors are boutique hotels. Statistically, the cruise lines it draws from are, in order, Regent Seven Seas, Oceania, Seabourn, Silversea and Crystal.
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